As a professional painter, you have to know that there are a few must-have tools you always need to have on your person.
We follow trends in the paint industry, and it looks like some “Do it for Me” coming down the line. As much as we love a good filler or brush, we birddog what the industry is up to. Following press releases and media announcements in the home improvement world turns into a literal game of […]
Planning is not limiting the future, nor is it the avoidance of opportunity and spontaneity. If we plan for 10% growth and achieve 15%, this feels great – we don’t limit our growth based on our projection – we simply use the budget and plan as a map of what we hope to achieve.
Sandblasting, or oftentimes called as abrasive grit blasting, is an effective way to clean and prepare surfaces. Skilled workers such as craftsmen, machinists, auto mechanics, and etc. use this process in their jobs. While the method is termed sandblasting, the abrasive material used is not only limited to sand. Depending on the surface requiring treatment, […]
We recently reached out to PPG Paints, to see if they had any tips they could give us on selecting paint colors for your home and the process on how they selected their most recent Color of the Year, Black Flame. Dee Schlotter, Senior Color Marketing Manager, was kind enough to answer our questions. Now, […]
You will learn how to work. Developing a good work ethic – a willingness to work hard, to work with your hands – are abilities that will serve you for the rest of your life. You will learn a skill. Learning a skill is developing an asset. You are that asset. You can leverage […]
Dry-ice blasting is one of the most efficient cleaning methods that deeply removes the surface of any items or equipment. The process is operated similarly to abrasive, sand and soda blasting. The carbon dioxide gas emulated through blasting the dry ice at a low temperature and high-speed process. After the surface has been blasted, there […]
For a while now I have seen a lot of articles like this here at BP about the importance of having a website for your business and I was one of those people that was perfectly fine continuing business as is. “Word of mouth is good enough for me” That is until a good friend […]
Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]
Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]
Nigel Costolloe is both the owner of Catchlight Painting and one of their estimators. Nigel trained as an apprentice painter in California and continues to study the evolving science of coating adhesion and failure. He is active regionally and nationally in the Painting and Decorating Contractors of America (PDCA) as a leader, speaker and […]
There is no doubt, the world is changing. In some categories, the paint world hasn’t kept up. Critical skill and knowledge standards that painters need have not evolved into reliable digital form. There are plenty of marketing, estimating and sales resources, but online paint training options for crews in the field remains behind. Paint contractors […]
In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]
Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]
Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]