The Online Resource for the Painting Industry
Website Review October’s website review focused on Burnett Painting of Venice, Florida. Steve and his wife April do most of the work on the site and we found a lot of great content, April has incredible writing skills and Steve’s use of video testimonials was by far the most impressive we have seen. Even so, […]
You’ve Built Your Website, What Now? Building a website is an important first step to having your company discovered on the Internet. Once your website is built, you need to employ search engine optimization strategies (SEO) in order for your website to appear in Internet search results. The following article describes what SEO is and […]
If you want to grow your business, you can’t do it by yourself. You must have a team. When it comes to building a High Performance team, one that is coordinated and effective, performance management and reviews are paramount. Now is the time! Be open with your team about your goals. Tell your people, “with our […]
Website Review with Blogging Painters This month our website review highlighted Paint Track, the website of Ray Rahni, who does some incredible work in Westchester County, NY. We were sorry Tess couldn’t make it due to illness, hope she is all better! Darren did his usual outstanding riffs and provided some great insight. We were […]
I just returned from the PDCA Residential Forum’s Advanced Shop Talk 13 in the Windy City. It is inspiring to hang out with such an engaged group of business owners who are committed to building a better painting business. Many of the painting contractors in attendance brought key employees as well. What an excellent opportunity […]
Do you attend Professional Development? Have you ever attended a PDCA Expo? I attended my first one last year in Las Vegas, and it was a great experience. The level of expertise and professionalism of the Painting Contractors I met was incredible. I especially enjoyed joining the Professional Women in Painting Forum, and still network with many of […]
This month we reviewed Frost Painting, Dan Frost was not able to join the hangout due to technical issues. Tess and Darren were still able to offer some valuable insights though, here is a recap: Home Page 2:15- Darren discussed the slider, logo and the use of Social Media links The Visual Appeal 7:08- Tess made some […]
What is your Marketing Plan for the Winter? You can smell it in the evening air – summer is coming to a close. Soon, the days will shorten, leaves will turn, and painting contractors will be moving inside. Though it may feel early, now is the time to start planning for fall and winter. Making […]
On occasion, my company will be hired by a homeowner’s association or property management company to do some painting in common areas of a small community of townhomes. Many times, while doing this work, an individual home owner will ask us to do some small job for them, such as paint a door. These requests usually create a number […]
Lighting and color go hand in hand. You can have great color but it you have poor lighting, you color can look very different. Keep in mind your lighting when choosing your colors. Look at the color of the shades and bulbs because that will modify how the color will look in your space. Choosing […]
A How to Guide to Managing Your Reputation Online It can be difficult for smaller painting companies to compete online with the large companies. Many small painting companies struggle with getting potential customers aware that they even exist and is why it can be very beneficial for them to know some ways of getting […]
Or is it? In a recent issue of the The Paint Contractor Magazine, I talked about the internet and the information we find, and our own online reputations. Here are a few excerpts: Fact vs Fiction? How do you know what is real information or just someone’s biased opinion? How do you determine the authenticity of […]
Website Review! This week we did a website review for Clinton Painting. Robert Clinton was able to join us and we had a very productive session! Robert has already made some changes to the site and we look forward to hearing how it helps him. We discussed several topics and I think we all learned! Because […]
“Begin with the End in Mind” I think most business owners are familiar with this line, “Begin with the End in Mind” from Stephen Covey’s book, The 7 Habits of Highly Effective People. When we are just starting out in business, many of us only have a vague idea about where the “end” point will […]
Belonging to a professional organization can provide resources to any painting company, PDCA is a great example. There are many services that they offer, such as: Contractor College Find a Painter Industry news There are many benefits to belonging to this type of of group. Another example is the upcoming event event in Chicago, Advanced Shop Talk […]
