The Online Resource for the Painting Industry
Is the market place talking about you? While reading the great book, The Referral Engine by John Jantsch, also author of Duct Tape Marketing, John talks about putting yourself out there. He told a great story about Scott Ginsberg and his name tag. Scott’s story was a game changer for me. Then I heard Seth Godin’s quote he shared from […]
Selling Renovation, Repair and Painting (RRP) Rule projects can be a daunting task, especially if you’re competing against non-certified contractors. The non-certified firm can easily under cut your prices, since they have no additional compliance cost. On top of this, while you should be wooing your potential customer with your expertise, fantastic reputation and expressing […]
I just love learning and sharing, especially when it comes to Social Media. Most of you may know, but I am also a Media Specialist in a small rural elementary school. I teach kids how to use technology, the best job in the world! School started last week and so far I have helped two […]
In the last few articles, I stressed developing your vision of the future, leadership skills, choosing the correct employees, and attracting and keeping customers. In this article, I will focus on being the type of person and leader others want to follow. Some businesses I have visited have retained the same employees for twenty years […]
I learned a valuable lesson this week. It turns out my web designer knows what he is talking about. So does Darren Slaughter. Both of them have the same opinion that driving traffic to my company Facebook page isn’t doing me any favours. Up until last week, I disagreed. Here’s what happened. I had some […]
One of my favorite bloggers is Heidi Nyline of Warline Painting, she has a great writing style and is very knowledgable when it comes to color (or as my Canadian friends say, “colour”). She recently completed some color training in order to assist her customers better, maybe she’ll share some of her insights here in […]
Editors Note: Part One of the series can be found here. In the last article, I stressed the need for decisive leadership in any organization, establishing the vision of the company and rallying the troops to own the company goals. That all sounds fairly lofty, doesn’t it? Perhaps company vision and rallying the troops to rise up and […]
A recent question from a reader, I want to paint my tile floors in the bathroom. What type of paint/polyurethane combo is best. I’ve been told to use an oil based paint for my color and then seal it with wb poly. Is this correct? I’m a little unsure because of the oil/water combo. Will […]
My favorite thing about Social Media is the sharing of great content. Being active in carefully crafted G+ circles, Facebook feeds, Linkedin groups and Twitter lists means I get streams of information tailored to my own needs. Here is a great example from a find on Google + this morning from Kari, a UX Developer […]
Great article on some easy tips to market your company online! I talk to a lot of contractors who get overwhelmed with the amount of Social Media tips out there. Should I Facebook? Be a Tweeter? Join Linkedin? There is no right answer, you need to do what is right for you and your company, […]
Many EPA Certified Renovators (CR) are surprised to hear that they are required to lead test each and every single component or integrated whole (component system). This surprise, is due to the instructor only spending a few minutes on “what to test” when teaching the 8 hour course. From the actual rule … 745.82(2) Renovations […]
Riding the wave of the peak season, and scrambling to figure out how to get all the work done is a great time to start thinking about all the things that I need to do when things slow down. The winter list. All of the marketing tweaks, customer relations enhancements, equipment upgrades, systems rebuilds, employee […]
One of the fringe benefits of a having your wife and business partner involved in the paint industry online is the opportunity to learn about and try new products. I am still using and enjoying the new Purdy products I received and wrote about here. I’m sure I would have bought them when they reached […]
Well my blogging buddies, here it is two months later and see how we have grown! Even in the midst of the busiest season for painting contractors, many of you have taken the time to create articles to build some great content. I do appreciate your support and look forward to adding new bloggers to […]
Are you suffering from burn-out? Do you have the contractor blues?In a recent conversation with a painting contractor the discussion turned to the lack of enthusiasm he was feeling about his business, his chosen profession, and life in general. It’s easy to get in this place, I have been there many times myself as I […]
