The Online Resource for the Painting Industry
Expanding your business as a painting contractor to international markets opens up a world of opportunities. It provides potential growth and increased revenue and allows you to diversify your portfolio and gain invaluable experience. However, working with international clients presents unique challenges that require careful consideration and strategic planning. We will explore key strategies and […]
Unlocking the art of paint removal and surface preparation is a craft that demands precision and expertise. So, in the realm of home improvement and restoration, mastering techniques for stripping and preparing surfaces is paramount. Whether reviving your living space or restoring a historical gem, these methods hold the key to a successful and aesthetically […]
Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing
Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]
Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]
It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]
Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]
Are you using Snapchat to market your painting business yet? If the answer is no, you’re missing out big-time. Snapchat is taking hold of the mobile market. In 2013 one of the app’s co-founders Evan Spiegal reportedly turned down a $3 billion acquisition offer from Facebook. Surely, this highlights the confidence the young entrepreneur has […]
These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]
Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]
Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]
The web is maybe the biggest tool and advantage we’ve ever been able to use as businessmen and women in the history of the world. Never before have we had the power to advertise to a market on a 24/7 365 basis with a minimal investment as often as we’d like. And while some might […]
Future Proof Your Painting Business Anyone that’s been in the painting business (or any service business for that matter) understands that there will typically be a lull in work around the wintertime. Weather conditions play a major role in the kind of work that contractors of any kind do, but especially painters in particular. Even […]
You’ve Built Your Website, What Now? Building a website is an important first step to having your company discovered on the Internet. Once your website is built, you need to employ search engine optimization strategies (SEO) in order for your website to appear in Internet search results. The following article describes what SEO is and […]
What is your Marketing Plan for the Winter? You can smell it in the evening air – summer is coming to a close. Soon, the days will shorten, leaves will turn, and painting contractors will be moving inside. Though it may feel early, now is the time to start planning for fall and winter. Making […]
