Commercial Painting Trends: Creating Vibrant and Inviting Office Spaces
Check out our guide on commercial painting trends: creating vibrant and inviting office spaces to improve your painting business!
Marketing
Tips on how to sell your company’s benefits.
Upselling Your Painting Services: Adding Value with Additional Offerings
If you want to profit from your painting business properly, you need to be smart with your approach. So, let’s go over upselling your painting services: adding value with additional offerings. Know Your Customer’s Needs To improve your painting business, understanding your customer’s needs is paramount. Conducting thorough consultations and assessments enables you to identify […]
Showcasing Success: Using Photography to Market and Promote Your Painting Services
If you want to elevate your painting business to the next level, there’s something you need to master. So, let’s go over showcasing success: using photography to market and promote your painting services! The impact of visuals on marketing In today’s competitive business landscape, visuals are paramount in marketing. They allow you to improve your […]
The Why and How of Testimonials
Six marketing tips in letting your customers speak for you We all know positive reviews and word-of-mouth recommendations in the trades are essential marketing tools. Reviews and testimonials, whether written or visual, are designed to instill trust and confidence in your business by highlighting real-life customer experiences with your services. And the value of customers […]
How I Grew My Business in 4 Simple Steps (And You Can Too!)
As you know, starting a painting business can be an exciting venture, but it can also be challenging to grow and sustain your business in such a competitive industry. One of the keys to success is finding cost-effective and efficient ways to market your services and reach new customers. In this article, I will share […]
Top Sales Promotion Ideas for Your Painting Business
Getting your name as a painter may feel like an entirely different field. Whether you run a small team or are on your own, you’ve given serious thought to expanding your painting business. To that end, you could be prepared to test almost any advertising strategy that promises to bring in new clients. On the […]
How to Get Your Small Business Involved in the Local Community
Find out how to get your small business involved in the local community so you can become an integral part of the community for years to come!
How to improve your customer retention strategy
Customer retention is a constant struggle for every business. You need to strike the right chord between offering quality service or product and making it appealing enough for your customers and clients. To help you with this, let us discuss how to improve your customer retention strategy! Reward loyalty If a customer keeps coming back […]
Ways to stand out among other painting contractors
When an average client goes online to look for painting services, they will notice that almost all painting companies say the same thing: “We are the best! We provide quality work! Our prices are most affordable!”. If you consider how many painting contractors there are, it is not possible that all of them provide exceptional […]
How to Improve Customer Service in Your Painting Business
Successfully running a painting business depends significantly on your communication with clients. Not only is competition high, but many people also opt for a DIY approach for this project. With that in mind, how can you persuade potential clients to choose you over your competitors, or even over doing the painting themselves? The answer is […]
The Case for Discipline in Small Business
“The major and measurable difference in the performance of most high achievers and top managers is how they choose to deal with unpleasant or less desirable tasks.” Dave Yoho, Managing Yourself & Others © A Crucial Business Element Discipline or the lack of it plays a major role for a business and the individuals within […]
Lessons on Expansion
The do’s and don’ts of adding new service lines to your painting operation By Diane Walsh, VP of Market & Channel Development for Shurtape Technologies, LLC, makers of FrogTape® brand Painter’s Tape When considering adding any new service line to your operation, arm yourself with as much information as possible to help guide your strategy. […]
Why Choosing the Wrong Keywords Will Burn Your PPC Budget (Updated For 2020)
Running and scaling a painting business in 2020 means understanding and moving more and more towards digital marketing. When I first took over the digital marketing of my dad’s painting business, Picazzo Painting and Pressure Washing, he had been running that business off of nothing but referrals for over 20 years. Safe to say, he […]
Promotional Marketing and 3D Printing- Facts to Know
3D printing is still unknown to most people and sounds like a far-fetched reality or something magical. The benefits that 3D printing offers are unlimited. From medical to marketing, 3D printing is ruling every significant domain of our life. There is no doubt in the fact that 3D printing is the best technology that can […]
RIP DIY? Up Next…the “Do it for Me” Movement
We follow trends in the paint industry, and it looks like some “Do it for Me” coming down the line. As much as we love a good filler or brush, we birddog what the industry is up to. Following press releases and media announcements in the home improvement world turns into a literal game of […]