The Online Resource for the Painting Industry
Tips on how to sell your company’s benefits.
Many social media apps, like Instagram, will market themselves by showing off the amazing reach that they have – and it truly is astounding. Your business post on Instagram could reach someone on the other side of the world in seconds, but, while this sounds great for online businesses, it’s not so useful for the […]
In today’s world, marketing has become synonymous with digital marketing. This is because channels like social media, blogs, emails, etc. are more prevalent than traditional channels like newspapers and radio. If you have been leveraging digital marketing for a while, then chances are, you already know about popular techniques like social media marketing, content marketing, […]
Every business needs marketing in order to get well-known and effectively stand out in the crowd. Without eye-catching marketing strategies and campaigns, there’s no chance that any business will reach success anytime soon. The same goes for the painting industry. The fact of the matter is that every house or condo owner will need an […]
Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]
What Are Google Posts? Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses […]
Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]
For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?
Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]
Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]
If you’ve dipped your toes into digital marketing at all, you’ve probably come across the term “content marketing” before. A technique which now forms the basis of most top performing online brands’ digital strategies, content marketing involves producing, sourcing, distributing, promoting and harnessing content (such as blogs, how to guides, infographics, videos etc.) in order […]
What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]
Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]
What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]
Running a successful painting business is not limited to simply working harder and giving the best output; it involves a lot more than that. Creating strong relations with your clients, spending on advertising and marketing, managing your costs and expenses as well as finding ways to make your way into the mainstream business community are […]
In the service industry, existing customers are your bread and butter and you need to make sure they have an amazing experience. Yes, you might get additional business from them for add-on work, but that’s not how they are most valuable. According to a Nielsen survey, people are FOUR TIMES more likely to buy when […]
