The Online Resource for the Painting Industry
While not a topic everyone wants to hear, it is an important subject if you have concerns with risk management. Each month, 100,000 to 200,000 people are learning about the Renovation, Repair and Painting Rule. This is primarily from Lead Safe Certified Firms giving estimates and explaining the dangers of lead based paint. Unfortunately, with […]
I saw three absolutely great ads for painting yesterday from Seattle based, Shearer Painting. Do you know what I love about these ads? The price. One room for about $600. Proudly advertised boldly up front and center. I can only guess at how many paint contractors are seeing this ad and seething as they think […]
No, not Twitter and no I am not talking about some weird trip from the 60s. I am talking about tweaking. Constantly editing and improving my website. Especially my writing. Yes, I admit it. I edit articles I’ve written after I post them. A friend of mine told me this was a blogging no no […]
Painting plantation shutters is something that is probably best left to a professional. Simply due to the fact that most individuals do not have the equipment or training to make the shutters look well done. If you goop some paint on a shutter…. Bad news… Let me try to explain the process that our craftsmen […]
Why won’t sharks attack SEOs? Professional courtesy! One of the biggest challenges we face as a Search Marketing firm is helping client understand that SEO is a legitimate, productive marketing endeavor, especially when that client has previously experienced poorly managed programs (which we hear about 90% of the time). Every business understands that a strong […]
Dana Autenrieth responds to some of the questions in the recent Open Mike post. It’s like asking, what’s the better car, a Toyota mini-van or a BMW 5 series sedan. The quick response might be the 5 series just because it’s three times the price, but unless you know the stated objective (e.g. hauling large […]
This week marked the first birthday of www.warlinepainting.ca. Does that surprise you? If it does, it’s probably because I haven’t shut up since I got here. Well it’s completely unbelievable to me too and I have been the one nursing and caring for our website for the last year. Launching a website and having a new baby […]
There is no question that Google is the most popular search engine people use to do research on just about every purchase they are considering from TVs to cars to lipstick.
I am pleased to launch the Blogging Painters Open Mike series with a portion of a recent interview I conducted with Dana Autenrieth of Benjamin Moore. Dana works in a leadership role in the Residential Contractor Segment of Benjamin Moore. Therefore, he has an interest in understanding the issues that are on the minds of paint contractors and clarifying misperceptions between contractors and the manufacturer side of the supply chain in our industry.
As more media moves online, and customers in need of your products and services follow that trend, it’s crucial to avoid Search Marketing pitfalls.
If you are familiar with Benjamin Moore, then you are familiar with the quality paints they produce available in the 1,000’s of colors they offer. Well, this week (after taking a nice 2-week break from my life) I was introduced to a new product from BM called ‘Concepts’. It’s a new line of paint bred […]
A painter who has mad computer skills?! One of the great thinks about having a variety of online friends is learning what other skills they have. Fellow Painting Contractor Patrick Miller has long been a contributor to a popular forum I frequent. He recently share an app he created with the members and I asked […]
Your paint store can be one of the most valuable resources in your business. They can provide product knowledge and expertise, assistance with estimating quantities, colour advice, delivery of products and REFERRALS
Do you struggle with creating content for your website and Social Media? Your customers, the ones that already know, like and trust you, are more equipped to tell the real story of your business than an army of writers in any marketing department, so why not engage them to do just that. Read more on […]
Often times there is need for a bonding primer on substrates that may be troublesome. Various different plastics used in construction now are where a primer like Insl-X STIX excels. More than a name it STIX to about everything is their tag line. Below is some information directly from the TDS on usage, and acceptable substrates […]
