The Online Resource for the Painting Industry
Articles on the business side.
There are a lot of social media platforms available, and while it is important for every business to have a social presence, it’s impossible to be everywhere. This means that you have to choose the social media channels that are most appropriate for your business, then put in the time to make them a destination […]
A while back we contributed an article on the importance of video in a painting company’s marketing strategy. Video is rapidly expanding on all social media platforms and our recent efforts to up our video marketing game have shown great promise. As a result of our last article, we know some companies are interested in […]
A Painter’s Guide to Local SEO and the Google 3 Pack A little over a year ago, Google launched an update to their algorithm known as “Pigeon” which affected search results from a local perspective. This is what led to Google produced search results, which were located above all organic results on the Search Engine […]
The channels and content formats we use as a business to reach new customers is constantly evolving. To remain competitive, you have to stay with and ahead of digital marketing trends. One content format that has been around for years but keeps growing every year is video. The goal of this article is to explain […]
As a painting contractor, writing proposals and performing contract administration are just two of the many job functions you will find yourself involved in. How well you manage these tasks will be critical to your company’s success. This includes creating a professional proposal, drawing up and submitting the contract and negotiating with the owner or […]
Putting it all together The first step to any bid is of course to gather the quantities, whether you are measuring an existing structure or doing a takeoff from a set of plans. From there you must “extend” your numbers, either manually or by entering the information into an estimating program. There are many such […]
What if there was a hidden resource in your painting business that could dramatically increase the levels of reliability, predictability, and profitability in your painting company? What if this resource could also be used to increase the equity found in your business – making it so valuable that you could SELL your painting business for […]
After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]
Last month, Dan Harrison wrote a post on the best colors for a commercial gym space. Once you and your client have settled on the colors you’re going to use, how are you going to start such a large project? My team of Chester County painters and myself have come up with a few tips […]
I often get asked by contractors where they can find blog content ideas to share with their readers . The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them. From there, you take an idea you’ve seen online and use it […]
It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]
If you are a one man show, you probably have no problems being on time for estimates and jobs, and are able to communicate with clients if you are running behind. But for those running multiple jobs with several employees, often driving company vehicles, it can be difficult to keep track of everyone. The worst […]
How will Google’s new search engine changes impact your website’s search ranking, traffic and leads? Have you noticed your website’s search engine traffic decline the past couple of weeks? On April 21st, Google updated their search algorithm by adding ‘mobile-friendliness’ to the factors it uses to rank websites on its mobile search engine results. The […]
More SEO Trends and Tips to Apply SEO is never a one-time thing. It is a series of strategies and efforts with a single goal of becoming more visible on search results. Search engines often change the way they see and rank websites, so naturally the SEO strategies you employ must also be adjusted. In […]
Field budgets Your field budget is generated from your bid. The total amount of time and materials that you have bid for each phase of the project makes up your field budget. This tells your superintendent and foreman on the job exactly how many hours and how many gallons of paint that […]
