Monday, January 6, 2025
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Identifying Your Ideal Customer

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

Bonded and Insured, Part One

Breaking down “Bonded and Insured,” As a service professional, it’s likely that you’ve heard the phrase “bonded and insured.” But, what does it mean? In this two-part series, we’ll dissect the terms bonded and insured and how they pertain to the painting industry. What does “bonded” mean? Being bonded refers to the act of obtaining […]

Color Mix 2014 by Sherwin-Williams

“Color is my passion” says Jackie Jordan, Sherwin-Williams Color maven I’m inspired by new and fascinating color combinations, reflecting design trends from around the world. And for 25 years, I’ve been helping people bring color into their homes and commercial spaces through colorful paint. So one can understand why this is the most exciting time […]

Cover Grip Drops

From the Cover Grip site, CoverGrip™ drop cloths are made of the same canvas as any conventional drop cloth, so they absorb paint and spills with no problem. But unlike conventional drop cloths, CoverGrip™ drop cloths can easily be positioned anywhere they’re needed. They won’t “bunch up,” but instead hold tight to corners, stairs, along walls — you […]

Watching Paint Dry

Watching Paint Dry” is the story of John Burbridge’s journey through life as a painter in several capacities, he was the college student, college student franchise employee, employee, union painter, owner and hack (although using his mountain climbing gear on a commercial job may not have been OHSA approved, it got the job done!).

Getting Started With Google Authorship

Author Rank is a content ranking system used by Google which seems poised to supersede, if not replace, their Page Rank system. Unlike Page Rank, which evaluates each page of content for relevance and quality, Author Rank considers an author’s entire body of content, ranking pages based on the author’s past performance. Author Rank has […]

Systems for a Painting Company?

Is it really possible to create systems for a Painting Company? This is a common topic in Painter’s Discussion Boards. Could you run it along the lines of a “franchise prototype” as described by Michael E. Berger in the The E-Myth Revisited? Most of us are proud trades people that produce amazing paint jobs. How […]