The Online Resource for the Painting Industry
A How to Guide to Managing Your Reputation Online It can be difficult for smaller painting companies to compete online with the large companies. Many small painting companies struggle with getting potential customers aware that they even exist and is why it can be very beneficial for them to know some ways of getting […]
Or is it? In a recent issue of the The Paint Contractor Magazine, I talked about the internet and the information we find, and our own online reputations. Here are a few excerpts: Fact vs Fiction? How do you know what is real information or just someone’s biased opinion? How do you determine the authenticity of […]
Website Review! This week we did a website review for Clinton Painting. Robert Clinton was able to join us and we had a very productive session! Robert has already made some changes to the site and we look forward to hearing how it helps him. We discussed several topics and I think we all learned! Because […]
“Begin with the End in Mind” I think most business owners are familiar with this line, “Begin with the End in Mind” from Stephen Covey’s book, The 7 Habits of Highly Effective People. When we are just starting out in business, many of us only have a vague idea about where the “end” point will […]
Belonging to a professional organization can provide resources to any painting company, PDCA is a great example. There are many services that they offer, such as: Contractor College Find a Painter Industry news There are many benefits to belonging to this type of of group. Another example is the upcoming event event in Chicago, Advanced Shop Talk […]
I know, I know — you’re PAINTERS. Why should you waste your time doing your workers’ comp audit? Well, for starters, as business owners, I’m sure you all know not to blindly trust what anyone tells you. If you did, you wouldn’t have gotten where you are. So why should you trust an auditor? Don’t […]
Do I have to have Workers Compensation Insurance? If you have employees, yes. Some states require it as part of your license, so even if you are a sole proprietor, you may be required to have a policy and exempt yourself, sometimes for as little as $50 a year. Check here to see what is required […]
1. Get to know the colors. A little bit of research won’t do you any harm. Study the standard color wheel, and collect paint strips to aid you in making the decision. Consider the intensity (brightness) of a color and its range of hues from the lightest to the darkest. 2. Decide on a color […]
Selling is tough! Prospects are constantly beating us up. There’s always someone giving a cheaper estimate; often cheaper in every sense. But, our employees need to feed their families. The schedule needs to be filled. The economy is slow. We feel like our backs are between a rock and a hard place! Often, we take […]
The 2012 U.S. Interior Paint Satisfaction study conducted by J.D. Power and Associates came out in April. Benjamin Moore ranked highest in customer satisfaction, Sherwin Williams was second and Behr third. While we salute the manufacturers who scored well, we also have to peel back the layers of this onion and see if it brings any […]
We had the first of what we plan to be a monthly feature here at BP. Our Live Google Hangout of a website review by Darren Slaughter and Tess Wittler was held on 7/18/21012. I’d like to thank the folks who joined and participated. As with anything new, there is a learning curve, and add […]
Are you trying to be a paint contractor and website developer? Many of us wear several hats in our companies, trying to do every task, thinking we are saving time by spending precious hours on building websites, creating marketing campaigns, keeping up with Social Media, etc. We have discussed at length here on BP on […]
Note: This is Part 2 of a 2-part series focused on providing practical social media marketing tips and techniques to help painting contractors increase their online presence. In the last article, I noted that the place to start your online marketing efforts is actually with your website. This is also where your social media efforts […]
I love the Entrepreneurial Spirit! I first came across Peter and Izzy on Twitter, and was intrigued by the name and checked out their Facebook Page to learn more. Here is a couple who found a solution to their children’s problems and turned it into a viable product. And thanks to Social Media, they are able to share […]
Note: This is Part 1 of a 2-part series focused on helping painting contractors increase their online presence by providing practical social media marketing tips and techniques. When a contractor (or any business for that matter) decides to get serious about online marketing and social media, they often are left scratching their head asking, “Where […]