The Online Resource for the Painting Industry
In the article, I am going to cover several important questions when it comes to getting a new website such as basic questions you should ask and explaining the different price ranges. First, we’ll cover the basic questions of your new website. Here’s a list of questions you should always ask: Will I ever own my […]
Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]
Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]
After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]
It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]
How will Google’s new search engine changes impact your website’s search ranking, traffic and leads? Have you noticed your website’s search engine traffic decline the past couple of weeks? On April 21st, Google updated their search algorithm by adding ‘mobile-friendliness’ to the factors it uses to rank websites on its mobile search engine results. The […]
There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.
Black hat link building, link bait, link farms. Don’t all of those phrases give you a creepy, dirty feeling? I don’t advocate any kind of underhanded measures to inflate your ranking on Google, I think doing it right the first time gives you long lasting results instead of risking losing your position later on. That […]
Author Rank is a content ranking system used by Google which seems poised to supersede, if not replace, their Page Rank system. Unlike Page Rank, which evaluates each page of content for relevance and quality, Author Rank considers an author’s entire body of content, ranking pages based on the author’s past performance. Author Rank has […]
The good news: local search is an awesome tool for getting ranked and for promoting your business. The bad news: it creates real problems for people who service customers in their own home and who want to rank inside of their entire service area. However, those problems do not mean that you have to give […]
As a small business owner/ internet marketer you probably understand that ranking your website high in the major search engines can help you in gaining more leads, and selling more jobs. Measuring your search engine rankings and your SEO progress and results has become easier over the years thanks to the introduction of a variety […]
Future Proof Your Painting Business Anyone that’s been in the painting business (or any service business for that matter) understands that there will typically be a lull in work around the wintertime. Weather conditions play a major role in the kind of work that contractors of any kind do, but especially painters in particular. Even […]
You’ve Built Your Website, What Now? Building a website is an important first step to having your company discovered on the Internet. Once your website is built, you need to employ search engine optimization strategies (SEO) in order for your website to appear in Internet search results. The following article describes what SEO is and […]
A How to Guide to Managing Your Reputation Online It can be difficult for smaller painting companies to compete online with the large companies. Many small painting companies struggle with getting potential customers aware that they even exist and is why it can be very beneficial for them to know some ways of getting […]
Do you want to get found on the Internet and increase your SEO using Business Listing Directories? Want a quick, easy, and FREE way to increase the chances of your company showing up on page 1 of an Internet search? Then start placing your company information on Internet Business Listing Directories. Increasing your chances of […]
