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Websites and SEO

Tips on how to improve your website and seo.

Google AdWords 101: Dynamic Ad Text For Mobile Devices

Google AdWords 101: Dynamic Ad Text For Mobile Devices

By on February 2, 2017 in Marketing, Uncategorized, Websites and SEO with 2 Comments

What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]

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The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

The 5 Pillars to a Successful Local Digital Marketing Campaign – Part II

Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]

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Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

Is Your Painting Business Using Call Only Ads On Google To Drive Immediate Leads?

By on January 8, 2017 in Marketing, Websites and SEO with 3 Comments

What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]

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Local SEO for Paint Contractors

Local SEO for Paint Contractors

By on January 1, 2017 in Websites and SEO with 0 Comments

 What is this and How can it Benefit Contractors? If you want to successfully market your business and make it grow, you have probably heard that SEO is the way to go. Search Engine Optimization is beneficial no matter what type of contractor you are. Whenever it comes to SEO marketing, local SEO is the next best […]

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Better Display Ads For Your Painting Business

Better Display Ads For Your Painting Business

By on November 6, 2016 in Marketing, Websites and SEO, What We Do, What's New with 3 Comments

Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]

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How to Be Found On Google

How to Be Found On Google

As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]

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5 Tips For Better Facebook Lead Ads

5 Tips For Better Facebook Lead Ads

By on October 16, 2016 in Marketing, Social Media, Websites and SEO with 2 Comments

Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]

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4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates!

4 Important Google Adwords Extensions for Painting Contractors – Boost Click Thru Rates!

By on July 9, 2016 in Websites and SEO with 5 Comments

What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]

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Angie’s List Reviews: More Important Than Ever

Angie’s List Reviews: More Important Than Ever

Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]

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Letting Data Drive the Decisions

Letting Data Drive the Decisions

By on June 12, 2016 in Websites and SEO with 7 Comments

As a digital marketing consultant, I rely heavily on clickstream analysis tools, like Google Analytics, to gain actionable insight for my clients. Data from these reports allows me to review which channels, devices, and campaigns are driving new leads, and where to best allocate time and marketing budget. While Google Analytics isn’t the only tool […]

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Password Management and Security

Password Management and Security

By on May 29, 2016 in Websites and SEO, What We Do with 3 Comments

How many passwords do you have, or even better to ask, how many different passwords do you have? Do you use the same combination of your pet’s names and your birth year over and over? Password protection is a big deal these days. It used to be that the faulty thought “no one would target little ole […]

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Using Images in your Social Media

Using Images in your Social Media

By on April 10, 2016 in Social Media, Websites and SEO with 3 Comments

Nowadays, people are spending more time on their phones than ever. In fact, marketers spent $8.3 billion on social media advertising in 2015 and 78% of companies say they have dedicated social media teams, according to Sprout Social. When it comes to social media marketing for painting contractors, it’s all about the visuals. While we […]

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8 Questions To Ask When Getting A New Website & Price Ranges

8 Questions To Ask When Getting A New Website & Price Ranges

By on March 27, 2016 in Websites and SEO, Wordpress with 4 Comments

In the article, I am going to cover several important questions when it comes to getting a new website such as basic questions you should ask and explaining the different price ranges. First, we’ll cover the basic questions of your new website. Here’s a list of questions you should always ask: Will I ever own my […]

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What’s the deal with Pay Per Lead?

What’s the deal with Pay Per Lead?

By on March 27, 2016 in Marketing, Websites and SEO with 6 Comments

Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]

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Why are you Blogging?

Why are you Blogging?

By on January 23, 2016 in Roadmap, Websites and SEO with 3 Comments

As sales continue to be competitive for paint contractors, blogging has come back around as a hot topic. It is easier than ever to find helpful tips on how to set up a blog. Contractors are putting more energy into building nice looking sites with blog space, and conversations quickly move to “Ok, so, what […]

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