The Online Resource for the Painting Industry
Articles on the business side.
I have always been into technology and gadgets since I was a young kid. I loved remote controlled cars and trucks, and I still do. It only made sense that I enjoyed doing my daily routines more efficient and effectively. This meant doing my work paperless. In construction there is so much paper that it is ridiculous. Tired […]
What if you could know in advance what homeowners most wanted to hire you to paint for them? Would you plan your advertising program around it? Would you learn key design trends of those spaces to give yourself a leg up in an estimate? Thanks to Sherwin-Williams, paint contractors can have the inside scoop on […]
PEP announces the eBid! How does it work? You put together a company profile to highlight your latest projects, your history, your values – a professional estimate is what sets you apart from the rest. When it comes time to make a bid for a job, you can select to include this company information as […]
It used to be a customer found us in the phone book, called and scheduled an appointment and from there on out everything was done verbally, whether in person or on the phones. These days, the availability of handheld technology has created an “on demand” type of mentality. We are all seemingly available 24/7 (I am not so sure that is a good thing!). How do we handle communication these days?
These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]
It seems apparent these days that using paper time sheets can be time-consuming and expensive for you and your business. My name is Neville Solomon, and after personally interviewing over 50 painting business owners across the country that still use time sheets, the majority have told me the challenges it brings them, and how it’s […]
There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.
When it comes to marketing your business, there is perhaps no decision more important as to your online strategy and who you hire (if anybody) to implement that strategy. The ramifications are far too great to ignore: hire the wrong online marketing company (or disregard online marketing completely) and not only are you wasting your […]
In the past, the relationships between manufacturers and contractors has always been buffered by various vendors/middlemen. Painting Contractors who had a question or a problem with a product usually got no further than their paint store rep, very few had the time, tenacity or resources to to work their way up the chain to speak […]
My estimating was guesstimating at best. When I first started my business I had no idea what to charge my clients for the work I was doing. I knew how to charge by the hour, but I wasn’t always sure how long it would take me to finish tasks. Eventually I had a pretty good idea […]
Black hat link building, link bait, link farms. Don’t all of those phrases give you a creepy, dirty feeling? I don’t advocate any kind of underhanded measures to inflate your ranking on Google, I think doing it right the first time gives you long lasting results instead of risking losing your position later on. That […]
This blog is a guest post from Sara Aisenberg of SuretyBonds.com. In September, Sara shared a post about how being bonded pertains to the painting industry. Breaking down “Bonded and Insured,” Part 2 Most service professionals are familiar with the phrase “bonded and insured,” but not everyone knows what the terms mean and how they […]
It’s no secret that Pinterest is a rising star in the social media world, posting big gains and offering plenty of novel opportunities for people and businesses alike to promote and express themselves. Pinterest’s newest offering, called Place Pins, saw its debut in November of 2013, and has left people in a number of industries […]
Citations are one of the ways search engines measure you as a business. A Citation is simply a mention of your business in a standard format called a NAP, or Name, Address, Phone Number. It will look like this: Premier Painting Service 123 Main St Atlanta, GA, 30303 770-555-1212 The important thing to remember is […]
I’ve been doing a lot of thinking about reviews lately. Since my conversation with Darren in the comments section of the post: Should You Pay Review Site Advertising Fees, I’ve been trying to figure out a convenient way to warehouse reviews on your own website. To recap, Darren suggested that you should put reviews on […]
