The Online Resource for the Painting Industry
Articles on the business side.
Every local digital marketing campaign requires a unique strategy. However, there are consistent “pillars” that together can work to help your local painting business increase online visibility, traffic, and sales. In this two-part post, I’m going to discuss what they are and why they matter. Pillar #1: Research Using the right tools and research methods […]
As a painting business owner, you likely conduct most of your business outside of your home (doing estimates, supervising job sites, etc). However, you can still claim the home office deduction if you are using an area in your home for your business. Claiming this deduction allows you to deduct a percentage of utilities, mortgage interest, […]
Does it make you mad when a customer totally forgets about you? When a customer turns around and hires another painting contractor even though they sung your praises just a few short months ago? It doesn’t make any sense, does it? Why would a customer make the risky decision to work with a total stranger […]
If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]
Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing
Have you hired an employee who belongs to one of the following groups between January 1, 2015, and August 31, 2016? Unemployed Veterans (including disabled veterans) Temporary Assistance for Needy Families (TANF) Recipients Food Stamp (SNAP) Recipients Designated Community Residents (living in Empowerment Zones or Rural Renewal Counties) Vocational Rehabilitation Referred Individuals Ex-Felons Supplemental Security Income […]
What if I told you, your painting business could improve employee loyalty and save thousands of dollars on taxes with one action? Sounds like a crazy idea, right? Well, I’m here to tell you it is possible by claiming the Small Employer Health Insurance Tax Credit. Why The Small Employer Health Insurance Tax Credit? As you […]
So, you have been working as a painter for some time now and you are looking to venture out on your own, find your own clients and manage your own projects. You have perhaps also competed a few jobs and are wondering “where to from here”? How do I find enough work to keep me busy and […]
Do you have boxes of paper taking up space in your office? Receipts stacked up on your dashboard? Don’t wait until you are on the next episode of Hoarders. Go paperless. Eliminate the headache of messy file cabinets, lost receipts, unreadable mileage logs, and cluttered painting vehicle dashboards and home office desks. Reasons you need […]
What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]
Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]
Our mission is a big undertaking To give every Paint Contractor in North America instant access to quality Painters in their local area. If you are a Painting Contractor or a company in need of hiring painters, you can register for free at Painter Job Hub Within minutes you can connect with available Painters in […]
The work is the most important part of any contracting job, but your work agreement comes in hot as second. A contract is obviously important when it comes to avoiding costly lawsuits, but it’s more than just avoiding legal fees. A well-written work agreement will save you misunderstandings and the time, money, and frustrations attached […]
As a digital marketing consultant, I rely heavily on clickstream analysis tools, like Google Analytics, to gain actionable insight for my clients. Data from these reports allows me to review which channels, devices, and campaigns are driving new leads, and where to best allocate time and marketing budget. While Google Analytics isn’t the only tool […]
How many passwords do you have, or even better to ask, how many different passwords do you have? Do you use the same combination of your pet’s names and your birth year over and over? Password protection is a big deal these days. It used to be that the faulty thought “no one would target little ole […]
