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Marketing

Tips on how to sell your company’s benefits.

Angie’s List Reviews: More Important Than Ever

Angie’s List Reviews: More Important Than Ever

Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]

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4 Ways to Generate Leads for Painters Using Social Media

4 Ways to Generate Leads for Painters Using Social Media

By on March 27, 2016 in Marketing, Social Media with 3 Comments

 After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]

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Looking for Leads? Venture into Video!

Looking for Leads? Venture into Video!

By on March 27, 2016 in Marketing, What We Do with 1 Comment

Video marketing can bring in new leads to help you build your business.   Like most contractors, you probably have tools that you can count on for just about every job, but there’s always room to add new tools to your marketing toolbox. Email, print advertising and social media marketing are all reliable tactics, but […]

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What’s the deal with Pay Per Lead?

What’s the deal with Pay Per Lead?

By on March 27, 2016 in Marketing, Websites and SEO with 6 Comments

Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]

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How can you create a painting newsletter customers actually read?

How can you create a painting newsletter customers actually read?

By on February 8, 2016 in Marketing, Social Media with 6 Comments

Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]

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Equipment Essentials For Your Video Marketing

Equipment Essentials For Your Video Marketing

By on September 27, 2015 in Marketing, Social Media with 0 Comments

A while back we contributed an article on the importance of video in a painting company’s marketing strategy. Video is rapidly expanding on all social media platforms and our recent efforts to up our video marketing game have shown great promise. As a result of our last article, we know some companies are interested in […]

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If You’re Not Making Videos, You Should Be

If You’re Not Making Videos, You Should Be

By on September 4, 2015 in Blogging Tips, Marketing, Social Media with 1 Comment

The channels and content formats we use as a business to reach new customers is constantly evolving. To remain competitive, you have to stay with and ahead of digital marketing trends. One content format that has been around for years but keeps growing every year is video. The goal of this article is to explain […]

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The BIGGEST Mistake in Marketing for Painting Contractors – Do You Make It?

The BIGGEST Mistake in Marketing for Painting Contractors – Do You Make It?

By on August 9, 2015 in Marketing with 2 Comments

What if there was a hidden resource in your painting business that could dramatically increase the levels of reliability, predictability, and profitability in your painting company? What if this resource could also be used to increase the equity found in your business – making it so valuable that you could SELL your painting business for […]

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15 Free SEO Tools Every Small Business Should Know About

15 Free SEO Tools Every Small Business Should Know About

After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]

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How To Get Leads: The Best & Worst Leads

How To Get Leads: The Best & Worst Leads

By on June 16, 2015 in Marketing, Websites and SEO, What We Do with 9 Comments

It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]

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Google Helpouts

Google Helpouts

By on May 25, 2014 in Google Hangouts, Marketing with 6 Comments

Do you have something to share? Visit any forum, blog or Social Media site and you will find a wealth of very experienced folks sharing their advice freely. These are great resources in many ways to get general information and advice. A lot of the ones I frequent tend to be peers sharing information, but […]

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Identifying Your Ideal Customer

Identifying Your Ideal Customer

By on September 25, 2013 in Marketing with 3 Comments

 Marketing your business without a clearly defined audience is like throwing darts in the dark. Sure, your message will hit something, but probably not the target you intended. But this is exactly what many contractors do. They create websites and ads, replete with a bullet list of services, which carry the emotional charge of a […]

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Should You Pay Review Sites Advertising Fees?

Should You Pay Review Sites Advertising Fees?

By on September 10, 2013 in Business Practices, Marketing with 7 Comments

Yelp. Angie’s List. Google. Review sites are a reality of doing business. They’re a vital portion of the local SEO process and they’re an important source of sales. Yet, at times, they can be very destructive to a business. Some sites, Yelp in particular, seem to aggressively filter out any positive review while placing malicious, […]

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3 Things You Should Know about Lead Generation Services

3 Things You Should Know about Lead Generation Services

Nobody really likes to sell. If you’re like most people, you’d rather just get down to the business of painting your client’s house. There’s nothing less pleasurable than digging up leads. In an ideal world, a professional could hang out his shingle, be really good at what he does, and never lack for phone calls. […]

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The Danger with Referrals

The Danger with Referrals

By on June 3, 2013 in Marketing with 16 Comments

Most contractors can agree that the best way to get new business is through referrals. In fact, I was recently at a contractor event where the speaker indicated that upwards of 70% of his company’s new business comes from referrals, and national statistics back up this statement. This is huge! There is nothing more invigorating […]

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