The Online Resource for the Painting Industry
Tips on how to improve your website and seo.
A website serves as a hallmark of business’s success and offerings. It requires intensive efforts, time, money, and more resources to make a website perform well. You might hire a team of qualified developers, designers, analysts and even the greatest content writers who could create a fantastic site for your business. However, you will still […]
If you are looking for ways to strengthen your blog’s web presence, a full-fledged SEO audit can do wonders. SEO stands for search engine optimization and helps to send relevant and contextual signals to search engines that allow increased visibility of your blog through keywords. But the world of SEO is quite complex and before […]
Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]
For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?
What exactly is dynamic ad text? The easiest way to understand dynamic ad text is with a quick example. Consider the following scenarios: A property manager pulls out their iPhone and searches “local painting contractor”. At the same time, a homeowner runs the same search on their laptop. Now consider these two potential headlines for […]
Every painting company is unique, and every digital marketing campaign requires a unique strategy tailored to the needs of your business. With that said, there are consistent “pillars,” that together can work to help your painting business increase online traffic, leads, and sales. In part one of this two-part post, we discussed two of the […]
What are call only ads on Google? While the answer to this question seems self explanatory, there are key distinctions between call only ads on Google and text ads with call extensions. Checkout this picture of the Google search results for a mobile search on an iPhone for the keywords: Baltimore Commercial Painting Contractor The […]
What is this and How can it Benefit Contractors? If you want to successfully market your business and make it grow, you have probably heard that SEO is the way to go. Search Engine Optimization is beneficial no matter what type of contractor you are. Whenever it comes to SEO marketing, local SEO is the next best […]
Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]
As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]
Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]
What do Ad Extensions do? Ad extensions do exactly what their name implies by “extending” your text ads to include additional information about your painting business. This additional information boosts ad visibility and prominence leading to increased click thru rates (CTR) on your ads. Ad extensions are a proven way to generate more clicks on […]
Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]
As a digital marketing consultant, I rely heavily on clickstream analysis tools, like Google Analytics, to gain actionable insight for my clients. Data from these reports allows me to review which channels, devices, and campaigns are driving new leads, and where to best allocate time and marketing budget. While Google Analytics isn’t the only tool […]
How many passwords do you have, or even better to ask, how many different passwords do you have? Do you use the same combination of your pet’s names and your birth year over and over? Password protection is a big deal these days. It used to be that the faulty thought “no one would target little ole […]
