The Online Resource for the Painting Industry
I’ve been doing a lot of thinking about reviews lately. Since my conversation with Darren in the comments section of the post: Should You Pay Review Site Advertising Fees, I’ve been trying to figure out a convenient way to warehouse reviews on your own website. To recap, Darren suggested that you should put reviews on […]
Even though Instagram is about delivering images, videos and media-based content to your followers, it’s also a great place for many businesses to focus their marketing efforts. The benefits of those visual media features come to light when you have a business or product that needs to be seen in order to be appreciated. When […]
Kendall Kikuyama is the President of Aloha Painting Company, Inc., of Honolulu, Hawaii. Mr Kikuyama stated Aloha Painting in 1976 and is a long-time observer of the problems of providing eye protection while spray painting. As the owner of a commercial painting company, he is sensitive to the industry issues of health and safety, as […]
(Written by Donna Frasca) As a Color Expert in Charlotte, NC, I am constantly tracking what are announced as the colors of the year and watching the color trends as they come and go. I was super excited when I saw that Exclusive Plum (SW 6263) was chosen by Sherwin-Williams as the Color of The Year […]
Leftovers in the fridge are sometimes amongst the most coveted cuisine, especially when you are hungry and just need to eat. Cold pizza can be better than hot pizza. Same holds true for other delicacies. And here’s the large leap where I state that good contractors are to be coveted too. Residential repainting in particular […]
Wondering what color to paint your nursery? Having a girl? Paint the nursery pink. Having a boy? Paint the nursery blue. This seems to be the obvious choice but is it the right one? Many times parents immediately think just pink or just blue when they are deciding on what color to paint a nursery […]
How do you pull it all together? Keeping track of customers, proposals, contracts, employees, payroll, appointments, is hard if you don’t have a Customer Relationship Management (CRM) system in place. Most people I talk to use some combination of Outlook and Quickbooks along with paper documents and appointment scheduling software. Doing it that way worked […]
For more information on CorkCRM, read this post. If you have used it, let others know what you think by filling out the form below!
You must get this all the time: How much? How long? How fast? How fun. Day after day, these questions for painters. That pretty much covers it. Every gap not filled in there is where your head needs to be. It is what keeps me running a ProShot on something one day, and turning right […]
When I go to PDCA conventions, I often run into friends and fellow painters that know me as an estimating buff. They know that I’m both the owner of an estimating software company and also a paint contracting business. Don’t get me wrong, estimating is critical to being successful, but it’s also really important to […]
If you haven’t heard, Google recently changed their search algorithm, a move that will effect over 90% of all queries. That means if your small business website hasn’t been optimized with “white hat” SEO techniques, you might have to revamp your content. If you’ve been working with an SEO company or keeping up with the […]
Is it really a man’s world anymore? It used to be that the painting trade was predominantly an occupation for men. There is a lot of physical labor involved that, in the past, was believed to be beyond the general capabilities of the women. I worked on new construction jobs with my husband 30 years […]
I’ve been talking about reviews and reputation management a lot lately. And because I work with both local SEO companies and reputation management companies lately, I’ve had the chance to be exposed to the sometimes contradictory advice that both types of companies offer. It might not be a surprise to learn that most of the […]
Third-party apps were the gold standard (and only applicable method) of holding Facebook contests. However, the new changes made two additional options: timeline contests and Facebook app contests. For many painting businesses it can be difficult to determine which one to utilize. Timeline Contest Timeline contests will suit small businesses better than it would suit […]
Facebook has been intent on keeping promotions to a minimum throughout the past several years. A company could only promote themselves and hold contests and sweepstakes through the use of third-party apps. Users were unable to like or comment on these links to enter themselves as part of the promotion. Businesses struggled to utilize the […]
