The Online Resource for the Painting Industry
When it comes to sales growth, the online presence and reputation of your business is tremendously important. Positive online reviews are nothing short of essential to your success as a business in today’s market. For the skeptics out there, the ten statistics listed below show just how significant online reviews can be: A business’s Star […]
Planning is not limiting the future, nor is it the avoidance of opportunity and spontaneity. If we plan for 10% growth and achieve 15%, this feels great – we don’t limit our growth based on our projection – we simply use the budget and plan as a map of what we hope to achieve.
Sandblasting, or oftentimes called as abrasive grit blasting, is an effective way to clean and prepare surfaces. Skilled workers such as craftsmen, machinists, auto mechanics, and etc. use this process in their jobs. While the method is termed sandblasting, the abrasive material used is not only limited to sand. Depending on the surface requiring treatment, […]
The way building products manufacturers traditionally engaged with distributors and contractors has changed, and yesterday’s marketing strategies to connect with these audiences fails to work as well as it used to. In-person sales calls, lunch-and-learns, phone calls and routine training seminars were the primary ways manufacturers engaged with the distributor sector, built loyalty, shared new […]
A website serves as a hallmark of business’s success and offerings. It requires intensive efforts, time, money, and more resources to make a website perform well. You might hire a team of qualified developers, designers, analysts and even the greatest content writers who could create a fantastic site for your business. However, you will still […]
We recently reached out to PPG Paints, to see if they had any tips they could give us on selecting paint colors for your home and the process on how they selected their most recent Color of the Year, Black Flame. Dee Schlotter, Senior Color Marketing Manager, was kind enough to answer our questions. Now, […]
Every business needs marketing in order to get well-known and effectively stand out in the crowd. Without eye-catching marketing strategies and campaigns, there’s no chance that any business will reach success anytime soon. The same goes for the painting industry. The fact of the matter is that every house or condo owner will need an […]
If you are looking for ways to strengthen your blog’s web presence, a full-fledged SEO audit can do wonders. SEO stands for search engine optimization and helps to send relevant and contextual signals to search engines that allow increased visibility of your blog through keywords. But the world of SEO is quite complex and before […]
You will learn how to work. Developing a good work ethic – a willingness to work hard, to work with your hands – are abilities that will serve you for the rest of your life. You will learn a skill. Learning a skill is developing an asset. You are that asset. You can leverage […]
I want to start by saying that the actual Sales Process begins well before you meet the customer in-person for the estimate. The marketing messages you use; the way you answer the phone and the methods you use to pre-position the customer all set the table for a successful sales appointment. Here are my 10 […]
If you’re not an Instagram devotee already, you might be surprised to learn just how much time this platform’s users spend ogling the visual content which populates their feeds. With 700 million active monthly users, that’s a whole lot of visual content being consumed… With such fanatical usage, Instagram is also one of the most […]
Dry-ice blasting is one of the most efficient cleaning methods that deeply removes the surface of any items or equipment. The process is operated similarly to abrasive, sand and soda blasting. The carbon dioxide gas emulated through blasting the dry ice at a low temperature and high-speed process. After the surface has been blasted, there […]
Blogging is terrific for paint contracting websites. Right off the bat, you’ll get favorable treatment on Google for SEO versus your non-blogging competitors, with all other things being equal. But the most common problem with sustaining a blog is running out of things to write about. If you are struggling to come up with blogging […]
For a while now I have seen a lot of articles like this here at BP about the importance of having a website for your business and I was one of those people that was perfectly fine continuing business as is. “Word of mouth is good enough for me” That is until a good friend […]
Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]
