The Online Resource for the Painting Industry
Using Social Media sites, blogging and SEO tips
There are a lot of social media platforms available, and while it is important for every business to have a social presence, it’s impossible to be everywhere. This means that you have to choose the social media channels that are most appropriate for your business, then put in the time to make them a destination […]
A while back we contributed an article on the importance of video in a painting company’s marketing strategy. Video is rapidly expanding on all social media platforms and our recent efforts to up our video marketing game have shown great promise. As a result of our last article, we know some companies are interested in […]
The channels and content formats we use as a business to reach new customers is constantly evolving. To remain competitive, you have to stay with and ahead of digital marketing trends. One content format that has been around for years but keeps growing every year is video. The goal of this article is to explain […]
After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]
I often get asked by contractors where they can find blog content ideas to share with their readers . The truth is, ideas for finding great blog content are more abundant than ever, but you must dedicate a little time each week looking for them. From there, you take an idea you’ve seen online and use it […]
It doesn’t matter what industry you work in these days, customer reviews have become an integral part of a consumer’s purchase or subscription process. When it comes to professionals who offer residential services, reviews are that much more important. After all, would you let someone with a spotty past work on your home? Despite having […]
A funny thing happened on the way to the forum….. My name is Roger Coulter and I own and operate a small residential painting company in the northern suburbs of Chicago with roughly 15 years of experience. Painting is my life and I am fully committed to providing for my family through it. I have […]
The Art of Social Media I was lucky enough to get an advance copy of Guy Kawasaki’s book, “The Art of Social Media” recently. The first thing I read was this: Do not follow where the path may lead. Go instead where there is no path and leave a trail. Ralph Waldo Emerson That’s always […]
Marketers pledge all the time about the importance of social media and how you should incorporate the use of it into your marketing campaign. There are a lot of markets where social channels are pretty easy to work with, but when it comes to the painting industry that’s not always true. It can be difficult […]
Are you using Snapchat to market your painting business yet? If the answer is no, you’re missing out big-time. Snapchat is taking hold of the mobile market. In 2013 one of the app’s co-founders Evan Spiegal reportedly turned down a $3 billion acquisition offer from Facebook. Surely, this highlights the confidence the young entrepreneur has […]
These days, businesses need to have a presence on social media if they wish to remain competitive over the long term. That’s because, according to recent research, 93 percent of marketers are leveraging communication tools to promote their businesses. Humans are very visual creatures. Our inclination toward the visual could explain why, for example, posts […]
It’s no secret that Pinterest is a rising star in the social media world, posting big gains and offering plenty of novel opportunities for people and businesses alike to promote and express themselves. Pinterest’s newest offering, called Place Pins, saw its debut in November of 2013, and has left people in a number of industries […]
Even though Instagram is about delivering images, videos and media-based content to your followers, it’s also a great place for many businesses to focus their marketing efforts. The benefits of those visual media features come to light when you have a business or product that needs to be seen in order to be appreciated. When […]
Third-party apps were the gold standard (and only applicable method) of holding Facebook contests. However, the new changes made two additional options: timeline contests and Facebook app contests. For many painting businesses it can be difficult to determine which one to utilize. Timeline Contest Timeline contests will suit small businesses better than it would suit […]
Facebook has been intent on keeping promotions to a minimum throughout the past several years. A company could only promote themselves and hold contests and sweepstakes through the use of third-party apps. Users were unable to like or comment on these links to enter themselves as part of the promotion. Businesses struggled to utilize the […]
