The Online Resource for the Painting Industry
When we find a blog or tip we like, we will post it here.
We follow trends in the paint industry, and it looks like some “Do it for Me” coming down the line. As much as we love a good filler or brush, we birddog what the industry is up to. Following press releases and media announcements in the home improvement world turns into a literal game of […]
Planning is not limiting the future, nor is it the avoidance of opportunity and spontaneity. If we plan for 10% growth and achieve 15%, this feels great – we don’t limit our growth based on our projection – we simply use the budget and plan as a map of what we hope to achieve.
Sandblasting, or oftentimes called as abrasive grit blasting, is an effective way to clean and prepare surfaces. Skilled workers such as craftsmen, machinists, auto mechanics, and etc. use this process in their jobs. While the method is termed sandblasting, the abrasive material used is not only limited to sand. Depending on the surface requiring treatment, […]
We recently reached out to PPG Paints, to see if they had any tips they could give us on selecting paint colors for your home and the process on how they selected their most recent Color of the Year, Black Flame. Dee Schlotter, Senior Color Marketing Manager, was kind enough to answer our questions. Now, […]
Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]
Do you want to give your client list a boost without spending a fortune on marketing and advertising? Going digital is a great, low-cost way to turn idle hours into more work than you can handle. These tips will help you to successfully market your painting business online… 1. Create a Hub If you come […]
For us folks here in the North, it’s that time of year when the exterior work is rolling in and we need to staff-up to meet the demand. Every painting company needs a healthy amount of guys and gals on hand to cover the seasonal increase in workload, and a solid hiring process will insure […]
What to do about those days that don’t go exactly as you planned them out? I used to stress uncontrollably worrying that things are not going according to my plan. if it is taking longer, for example, to finish the job than expected. Maybe something doesn’t turn out perfect that I’ve painted. Or maybe someone […]
My son, the inventor, by Bonnie Goldberg Mothers often brag about their offspring, as in “my son, the doctor” competing with “my son, the lawyer.” Now I get to brag about Adam Goldberg, “my son, the entrepreneur” and his best friend and business partner Kay Saucier, the inventor. The saying goes that “necessity is the mother […]
Scott Burt Joins JLC Online as a Featured Author The Journal of Light Construction recently added Scott Burt to its 2014 Featured Blog Author lineup at JLC Online, the interactive online venue for construction and remodeling professionals. Scott Burt is a paint contractor and author of the popular “From the Field” column in American Painting Contractor […]
Do you attend Professional Development? Have you ever attended a PDCA Expo? I attended my first one last year in Las Vegas, and it was a great experience. The level of expertise and professionalism of the Painting Contractors I met was incredible. I especially enjoyed joining the Professional Women in Painting Forum, and still network with many of […]
I love the Entrepreneurial Spirit! I first came across Peter and Izzy on Twitter, and was intrigued by the name and checked out their Facebook Page to learn more. Here is a couple who found a solution to their children’s problems and turned it into a viable product. And thanks to Social Media, they are able to share […]
Recently the American Painting Contractor magazine conducted an interview with the owner of Custom Coatings Inc., located in Hickory, NC. Joe Brindle started CCI twenty-one years ago and has been running it successfully ever since. He and his father took the business from a typical new construction type painting company to a focused painting “think […]
A painter who has mad computer skills?! One of the great thinks about having a variety of online friends is learning what other skills they have. Fellow Painting Contractor Patrick Miller has long been a contributor to a popular forum I frequent. He recently share an app he created with the members and I asked […]
Do you struggle with creating content for your website and Social Media? Your customers, the ones that already know, like and trust you, are more equipped to tell the real story of your business than an army of writers in any marketing department, so why not engage them to do just that. Read more on […]
