The Online Resource for the Painting Industry
“Income tax returns are the most imaginative fiction being written today.” – Herman Wouk Imaginative fiction that can cost you, if you’re not careful. There’s nothing worse than paying penalties on top of what you owe the IRS. The IRS can hit you with many different tax penalties. Here are 3 basic IRS penalties and […]
Project Manuals are the other tool that is provided, along with blueprints, to enable us to assemble an accurate bid. Whether you are bidding to general contractors or directly to the owner of a project, often you will be provided with an FTP site link where you can download the “Plans and Specs”. Once you […]
Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]
Defeat Twice as Many Problems in the Same Amount of Time! Solutions to paint business problems these days seem to be measured in 50 and 100% increments. Sometimes, reality works in different sized chunks than “twice as many” and “half as many”. While I love big picture thinking, when you are in the forest, you […]
As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]
There are several things to consider when you think about what type of work you want to do. Generally speaking, it’s better to do a few things well rather than trying to do it all. Consider what types of work are available in your area, what you are best equipped to do and what it […]
Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]
If there’s one thing that doesn’t require substantial funds, but can greatly contribute to the appeal of your home to prospective buyers, it has to be the careful selection of interior colors. You may be a fan of dark or very bright colors, but keep in mind that most buyers find them off-putting. Another thing […]
Noah, Nate and Chuck Winkles Noah Winkles was born and raised in Santa Maria, California and has lived his entire life in Santa Barbara County. Growing up, Noah had a passion for sports and played football, baseball, and basketball. When Noah wasn’t playing on a team or a pickup game with his brother, he was […]
Every local digital marketing campaign requires a unique strategy. However, there are consistent “pillars” that together can work to help your local painting business increase online visibility, traffic, and sales. In this two-part post, I’m going to discuss what they are and why they matter. Pillar #1: Research Using the right tools and research methods […]
As a painting business owner, you likely conduct most of your business outside of your home (doing estimates, supervising job sites, etc). However, you can still claim the home office deduction if you are using an area in your home for your business. Claiming this deduction allows you to deduct a percentage of utilities, mortgage interest, […]
Does it make you mad when a customer totally forgets about you? When a customer turns around and hires another painting contractor even though they sung your praises just a few short months ago? It doesn’t make any sense, does it? Why would a customer make the risky decision to work with a total stranger […]
If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]
Sherwin-Williams announces Poised Taupe (SW 6039) as the 2017 Color of the Year. A modern take on a timeless classic, Poised Taupe signals a new direction in society’s ever-growing thirst for beautiful neutrals that bring warm and cool tones together to create one irresistibly versatile color.
Never before has it been so easy for a painting contractor to connect with homeowners through social media and email marketing
