The Online Resource for the Painting Industry
Articles on the business side.
There is nothing worse than a commercial painting project going sideways. Typically commercial projects are on the larger scale, so the money can be good but these jobs can go south if you’re not attentive and thorough. Here are 7 tips to make a commercial project successful and be profitable: 1. Bid the job with […]
When it comes to sales growth, the online presence and reputation of your business is tremendously important. Positive online reviews are nothing short of essential to your success as a business in today’s market. For the skeptics out there, the ten statistics listed below show just how significant online reviews can be: A business’s Star […]
The way building products manufacturers traditionally engaged with distributors and contractors has changed, and yesterday’s marketing strategies to connect with these audiences fails to work as well as it used to. In-person sales calls, lunch-and-learns, phone calls and routine training seminars were the primary ways manufacturers engaged with the distributor sector, built loyalty, shared new […]
A website serves as a hallmark of business’s success and offerings. It requires intensive efforts, time, money, and more resources to make a website perform well. You might hire a team of qualified developers, designers, analysts and even the greatest content writers who could create a fantastic site for your business. However, you will still […]
Every business needs marketing in order to get well-known and effectively stand out in the crowd. Without eye-catching marketing strategies and campaigns, there’s no chance that any business will reach success anytime soon. The same goes for the painting industry. The fact of the matter is that every house or condo owner will need an […]
If you are looking for ways to strengthen your blog’s web presence, a full-fledged SEO audit can do wonders. SEO stands for search engine optimization and helps to send relevant and contextual signals to search engines that allow increased visibility of your blog through keywords. But the world of SEO is quite complex and before […]
I want to start by saying that the actual Sales Process begins well before you meet the customer in-person for the estimate. The marketing messages you use; the way you answer the phone and the methods you use to pre-position the customer all set the table for a successful sales appointment. Here are my 10 […]
If you’re not an Instagram devotee already, you might be surprised to learn just how much time this platform’s users spend ogling the visual content which populates their feeds. With 700 million active monthly users, that’s a whole lot of visual content being consumed… With such fanatical usage, Instagram is also one of the most […]
Content marketing and brand visibility can help get your business known to your target clients. In fact, almost 90% of consumers want brands to share valuable content on the Internet, based on Edelman’s consumer marketing study. “Consumer preferences have indeed shifted from traditional to digital marketing. Dominating the digital marketing world, in particular, are storytelling, […]
What Are Google Posts? Anytime there is an opportunity to occupy more real estate on Google, it is a good idea to take advantage. The latest way to capture more of this coveted real estate are Google Posts. A new feature rolled out to every business in June, Google Posts are snippets of information businesses […]
The folks at PEP Cloud have been busy adding new features to the program to streamline the estimating process. It’s easier than ever to build detailed estimates, follow up with clients, and track jobs from start to finish. Here are some highlights Estimating Forms Populating the estimate with all the tasks that you’re going to […]
Nowadays, people spend most of their time online and the Internet became their main source of information. However, for businesses and marketers, spreading the word online is quite difficult. This is mostly because the Internet is a crowded place and tons of news and information are pushing their way to the top every day. […]
For a business, it’s important to know the ingredients of an effective video optimization strategy. How can you maximize YouTube’s reach to attain your business goals?
Have you considered Video Marketing to sell your paint service or product? You should! A recent survey that includes 230 marketing professionals and online consumers showed over 60% of businesses said they use video marketing. Over 90% said they will start using or increase their video marketing. An average of 61% of consumers said they […]
Successful Facebook Ads Start With The Right Audience If your goal is to repaint residential homes would you spend money marketing to people who live in apartments? Running Facebook without building a specific audience using Facebook ad targeting is no different than marketing house painting to apartment tenants. Facebook ad targeting gives painting contractors the […]
