The Online Resource for the Painting Industry
Articles on the business side.
For us folks here in the North, it’s that time of year when the exterior work is rolling in and we need to staff-up to meet the demand. Every painting company needs a healthy amount of guys and gals on hand to cover the seasonal increase in workload, and a solid hiring process will insure […]
As a painting contractor, one of your main concerns is building trust with your clients. After all, you’ll be spending lots of time inside their homes. Making sure you are “licensed, bonded, and insured” is the first step in building that trust. But what exactly does it mean for you? Let’s break it down. Licensed […]
Introduction Yes, you get to wear yet another hat! Most of your crew are probably highly motivated self-starters. Some people however, if left to themselves, will not rise very far above average. This is where the role of a coach can be a critical factor in tipping the scales of winning or losing. It may […]
Nowadays, people are spending more time on their phones than ever. In fact, marketers spent $8.3 billion on social media advertising in 2015 and 78% of companies say they have dedicated social media teams, according to Sprout Social. When it comes to social media marketing for painting contractors, it’s all about the visuals. While we […]
After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]
Video marketing can bring in new leads to help you build your business. Like most contractors, you probably have tools that you can count on for just about every job, but there’s always room to add new tools to your marketing toolbox. Email, print advertising and social media marketing are all reliable tactics, but […]
In the article, I am going to cover several important questions when it comes to getting a new website such as basic questions you should ask and explaining the different price ranges. First, we’ll cover the basic questions of your new website. Here’s a list of questions you should always ask: Will I ever own my […]
Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]
Introduction When bidding to and working with general contractors, there are a number of things that are critical for your path to success. These include Marketing, The Bidding Process and Contract Negotiation. Marketing Your success starts with smart marketing. I would encourage anyone to evaluate the General Contractors within their target market area. You can […]
Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]
As sales continue to be competitive for paint contractors, blogging has come back around as a hot topic. It is easier than ever to find helpful tips on how to set up a blog. Contractors are putting more energy into building nice looking sites with blog space, and conversations quickly move to “Ok, so, what […]
I recently noticed Devyn (Owner of DE Web Designs) giving advice to members at a popular paint forum I visit and was impressed with his responses. He has created a website generator that can create a professional looking website for a minimal monthly cost and optimize it, a challenge for many paint contractors. I was […]
And Why Should You Be Using It? Let’s imagine for a second that you’re planning a home remodeling project; maybe a bathroom, kitchen, or combining a couple of small spaces into that large family room you’ve always wanted. Now imagine you could pour yourself a hot cup of coffee (or tea) and step into a […]
How To Use Citations To Maximize Local SEO Local SEO is a hot topic as small businesses everywhere are trying to rank alongside national chains in local results. As a painter, being found on these listings will generate substantial new business, as more customers are able to find you. Recently, I published a piece regarding […]
Northeast Council PDCA partners with Prep to Finish to raise the bar some more… Todd Pudvar and Scott Burt (preptofinish.com) will be teaching at the PDCA Northeast Council Regional Conference on Friday, November 13 in Trumbull, CT. This is the Council’s largest event, bringing together paint contractors from New England and New York. Here is […]
