The Online Resource for the Painting Industry
Tips on how to improve your website and seo.
Nowadays, people are spending more time on their phones than ever. In fact, marketers spent $8.3 billion on social media advertising in 2015 and 78% of companies say they have dedicated social media teams, according to Sprout Social. When it comes to social media marketing for painting contractors, it’s all about the visuals. While we […]
In the article, I am going to cover several important questions when it comes to getting a new website such as basic questions you should ask and explaining the different price ranges. First, we’ll cover the basic questions of your new website. Here’s a list of questions you should always ask: Will I ever own my […]
Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]
As sales continue to be competitive for paint contractors, blogging has come back around as a hot topic. It is easier than ever to find helpful tips on how to set up a blog. Contractors are putting more energy into building nice looking sites with blog space, and conversations quickly move to “Ok, so, what […]
I recently noticed Devyn (Owner of DE Web Designs) giving advice to members at a popular paint forum I visit and was impressed with his responses. He has created a website generator that can create a professional looking website for a minimal monthly cost and optimize it, a challenge for many paint contractors. I was […]
How To Use Citations To Maximize Local SEO Local SEO is a hot topic as small businesses everywhere are trying to rank alongside national chains in local results. As a painter, being found on these listings will generate substantial new business, as more customers are able to find you. Recently, I published a piece regarding […]
A Painter’s Guide to Local SEO and the Google 3 Pack A little over a year ago, Google launched an update to their algorithm known as “Pigeon” which affected search results from a local perspective. This is what led to Google produced search results, which were located above all organic results on the Search Engine […]
After presenting SEO and Online Presence assessments to customers, many ask which tools we use to gather data and whether any of these tools are free. Although there are a countless number of SEO tools available, our experience is that many are misleading and ineffective. And if you’re making business and investment decisions based on […]
It’s Simple, You Either Buy Them or You Earn Them! Buying leads is quicker. Earning leads is longer. Which method is best and which is worse? If you stick around and read this article, you will benefit from my professional experience of helping local painters both buy and earn painting leads. Then you will be […]
How will Google’s new search engine changes impact your website’s search ranking, traffic and leads? Have you noticed your website’s search engine traffic decline the past couple of weeks? On April 21st, Google updated their search algorithm by adding ‘mobile-friendliness’ to the factors it uses to rank websites on its mobile search engine results. The […]
More SEO Trends and Tips to Apply SEO is never a one-time thing. It is a series of strategies and efforts with a single goal of becoming more visible on search results. Search engines often change the way they see and rank websites, so naturally the SEO strategies you employ must also be adjusted. In […]
Google+ Profiles-Google+ Pages and Google+ Local! Is your head spinning trying to keep it straight? I have spoken to several contractors that have their pages set up incorrectly, Google’s changes over the past two years have caused many to set up pages incorrectly. Let’s look at the different types first. Google+ Profiles If you are Facebook […]
There is a lot more to doing good SEO than repeating a phrase over and over throughout your entire website. Let’s take a look at Google’s Keyword planner to see how we can put it to good use, and get some insights from it.
When it comes to marketing your business, there is perhaps no decision more important as to your online strategy and who you hire (if anybody) to implement that strategy. The ramifications are far too great to ignore: hire the wrong online marketing company (or disregard online marketing completely) and not only are you wasting your […]
Black hat link building, link bait, link farms. Don’t all of those phrases give you a creepy, dirty feeling? I don’t advocate any kind of underhanded measures to inflate your ranking on Google, I think doing it right the first time gives you long lasting results instead of risking losing your position later on. That […]
