The Online Resource for the Painting Industry
Tips on how to sell your company’s benefits.
Yelp. Google Reviews. Angie’s List. Ugh. Doesn’t it seem like everybody always has something to complain about? Studies have shown that, unfortunately, people are more likely to write a review of a negative experience than a positive one. So even if only one out of twenty jobs leaves a customer feeling unsatisfied, you might find […]
Display ads are a great way for painting contractors to boost their brand awareness and drive more online leads. They are very affordable, easy to set up, and the argument can be made that every contractor needs to be using retargeted display ads. For painting contractors already using display or retargeted ads, or considering setting […]
As a website designer for painting contractors, the single biggest request that I receive when a client says they need a new website is that they need SEO. And it’s true: SEO is a fantastic way to generate more traffic to your website. It also is an asset – once you have a high ranking, […]
Why Use Facebook Lead Ads? Of the 14 different types of Facebook ad campaigns, Facebook Lead Ads are the best choice for painting contractors looking to generate new clients. The reason they are the best choice is simple, Facebook Lead Ads collect customer information and deliver it directly to your painting business. Better yet, the […]
Every local digital marketing campaign requires a unique strategy. However, there are consistent “pillars” that together can work to help your local painting business increase online visibility, traffic, and sales. In this two-part post, I’m going to discuss what they are and why they matter. Pillar #1: Research Using the right tools and research methods […]
Does it make you mad when a customer totally forgets about you? When a customer turns around and hires another painting contractor even though they sung your praises just a few short months ago? It doesn’t make any sense, does it? Why would a customer make the risky decision to work with a total stranger […]
If it has been a while since you last explored marketing your painting business on Houzz, it is probably time to take a second look. Their recently published report, Overview of U.S. Renovation in 2015, is packed with compelling information that demands giving it another chance. Here are 7 of the most important Houzz facts […]
Angie’s List reviews are now visible to anyone and everyone. In March the site announced it would no longer require paid memberships to access their online business listings and reviews. While this announcement was met with little fanfare, the potential impact on residential and commercial painting contractors is huge. Here is why this matters to […]
After a long, hard day’s painting and decorating, hitting your marketing hard is not always the first thing painters are keen to do. But if you’re striving to keep the work flowing or to expand your business, taking some time out of your working week to promote what you do is essential. You may already […]
Video marketing can bring in new leads to help you build your business. Like most contractors, you probably have tools that you can count on for just about every job, but there’s always room to add new tools to your marketing toolbox. Email, print advertising and social media marketing are all reliable tactics, but […]
Pay per lead has been around for years, but it’s exploded more recently with the development of Thumbtack and Home Advisor. I offer a pay per lead program that is a cost-effective solution if you want to generate new leads through a free website I build for your business. This way, you don’t spend thousands […]
Did you know that companies using email to nurture leads generate 50% more high-quality leads? (source: Hubspot) Thus, if your painting business isn’t leveraging newsletters in your marketing strategy, you’re missing a quantifiable amount of revenue. DK Marketing Group has developed the following 6 keys to help ensure your newsletter program is successful: Develop Newsletter GoalsUsing a […]
A while back we contributed an article on the importance of video in a painting company’s marketing strategy. Video is rapidly expanding on all social media platforms and our recent efforts to up our video marketing game have shown great promise. As a result of our last article, we know some companies are interested in […]
The channels and content formats we use as a business to reach new customers is constantly evolving. To remain competitive, you have to stay with and ahead of digital marketing trends. One content format that has been around for years but keeps growing every year is video. The goal of this article is to explain […]
What if there was a hidden resource in your painting business that could dramatically increase the levels of reliability, predictability, and profitability in your painting company? What if this resource could also be used to increase the equity found in your business – making it so valuable that you could SELL your painting business for […]
